Let's Be Kind Campaign Toolkit

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RAM & Partners Encourage Customers to Be Kind 

Retailers, grocers, food producers and other businesses across Maine are asking the public to practice kindness and respect toward workers and each other as shops, restaurants and other locations continue reopening following the unprecedented shutdown caused by COVID-19.

The Retail Association of Maine, Portland Regional Chamber of Commerce and Maine Grocers and Food Producers Association came together to develop the statewide campaign based on their observations of consumer behavior at essential businesses throughout the pandemic and as businesses began to reopen. They noticed that many customers were coming into businesses, ignoring mask-wearing requirements and sometimes harassing store employees who attempted to enforce the rules put in place according to Maine CDC guidelines and the governor’s executive orders.

The “Let’s Be Kind” statewide campaign will kick off today with a social media campaign along with posters in businesses and on July 6 public service announcements will begin airing on television stations across the state. The campaign’s tagline—Doing Business Differently Helps Keep Maine Safe—is intended to reinforce the importance of making simple adjustments to everyone’s daily shopping and dining habits in order to protect workers and each other.



NEW: Watch + Share PSA

 Let's Be Kind PSA   


Download + Print 8" x 10" Poster

Download + Print 11" x 17" Poster

Join our kindness movement. Add the colorful posters to your storefront doors, counters and throughout your business, as a reminder that these simple acts help us all move forward in this new normal. Planning ahead, taking precautions, and respecting everyone as we shop, dine and interact ensures Mainers are safer, healthier and happier.



Download+ Post (click the images below)

Let’s make kindness viral. Share these graphics on Instagram, Facebook, Twitter, and LinkedIn. Use the images, include the messaging ‘Let’s Be Kind’ and ‘Doing Business Differently Helps Keep Maine Safe’ and customize the campaign with what makes you unique. We encourage you to show us how you’re taking precautions, what you’ve done to make shopping easier and positive stories from your staff and customers.

#bekind #takeprecautions #planahead #respecteveryone #shopme #payitforwardmaine #thisisretail #letsbekindmaine

Stay tuned for future social media campaign videos to share!

Be Kind GeneralBeKind General 2.0 

BeKind Take Precautions BeKind Plan Ahead BeKind Respect Be Kind Tagline logos     

Be Kind_Plan Ahead Graphic 2.0

Be Kind_ Take Precautions 2.0