2017 Retailer of the Year Announced| Loyal Biscuit Co.

Tuesday, October 10, 2017 by Amy Downing

Retail, Small Business, Award

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Augusta, Maine — October 10, 2017 —The board of directors of the Retail Association of Maine announced today that Loyal Biscuit headquartered in Rockland, Maine, has been named the 2017 Retailer of the Year. The award will be presented at the Retail Association of Maine’s 80th annual meeting on Thursday, November 2, 2017 at O’Maine Studios in Portland.

The Retailer of the Year Award has three main criteria: continued growth in employees or sales; commitment of company resources to community projects; and creation of a positive work environment for all employees. This year encompassed a competitive field of nominations and Loyal Biscuit was chosen for its reputation as a growing family business, impressive growth, social, ethical and environmental responsibility, and staff development procedures.  Loyal Biscuit’s values aligned perfectly with the award criteria and they were unanimously selected as this year’s recipient. 

In just seven years, Loyal Biscuit Company has experienced substantial growth by staying true to its mission. When Heidi and Joel first purchased the company in 2010, it was a single, surviving retail location in Rockland, ME and Heidi was the sole employee. By building trust with their customers in the products and knowledge they provide and working closely with the animal community, the company has thrived and expanded to four additional locations (Belfast in 2011, Camden in 2012, Waterville in 2014, and Brewer in 2017). Loyal Biscuit has 21 employees.

The Retail Association’s board, comprised of fellow retail businesses owners, recognized the impressive growth and commitment to giving back to the community which supports them. Retail Association of Maine, President and CEO Curtis Picard stated, “This is a prestigious award and Loyal Biscuit Company is a very deserving company. Heidi is an amazing businesswoman and the growth of the business has been incredible. We were particularly impressed with how much they give back to the community.”

“It is a true honor for our company to be named as Retailer of the Year,” said co-owner, Heidi Neal. “We have come a long way in the last seven years, from a staff of one, to our current Loyal Biscuit family of 21. Our team works hard to make sure our customers receive the best products and knowledge, and to ensure that we are able to give so much back to the communities that support us. Receiving this award is truly an honor, and one that we share with our team and our communities."

The Neal’s currently have four dogs and one cat, four of which were adopted through the local humane societies that the company supports regularly throughout the year with various food and monetary donations. Since 2011, Loyal Biscuit hosted 12 “Pints for Paws” fundraising events that raised more than $28,000 for the local shelters. In 2016 alone, Loyal Biscuit hosted over 30 fundraising events including raising funds for the Maine Pet Oxygen Mask (POM) Project, among many others.

The Retail Association of Maine has presented the annual Retailer of the Year Award since 1980. Other winners include Day’s Jewelers (2016), Sea Bags (2015), Gifford’s Famous Ice Cream (2014), Mexicali Blues (2013), Wild Oats Bakery & Café (2012), Cool As A Moose (2011).


About Loyal Biscuit Company
Loyal Biscuit Company is a Maine-owned retailer with locations in Rockland, Belfast, Camden, Waterville and Brewer. The mission of Loyal Biscuit Company is “to provide local area pets and their families with superior quality and biologically appropriate foods and treats, as well as quality toys and products, locally sources when available, in order to improve the animals quality of life. When possible, we will support any non-profit organization working to better the lives of animals.” Loyal Biscuit was named the 2015 Penobscot Bay Regional Chamber of Commerce Small Business of the Year winner; Maine SBA Small Business Person of the Year (Heidi Neal); Retailer of the Year by Pet Age Magazine; Retailer of the Year by Pet Business Magazine. Website: loyalbiscuit.com


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